Introduction
Each and every brand that has its operations in the retail business needs its own set of different USPs (Unique Selling Points). This same thing also holds true for jewelry brands. It is very important to have specific USPs in case you own a jewelry brand because otherwise, you may not be able to survive the harsh competitive market and environment of cutthroat competition that is the case in the present-day scenario.
A USP, which is also known as Unique Selling Point or Unique Selling Proposition is nothing but one of the most basic foundational building blocks of a business that is also carried in its messaging. It doesn’t matter which brand you own, if you have not created your USPs, your brand and business are suffering and you must act fast. Read this blog to find out more about what USPs are, why every jewelry brand needs a set of USPs, and if you have a jewelry brand, how can you create your own set of USPs.
What is a Unique Selling Proposition, or a USP?
As the name suggests, a Unique Selling Proposition or USP is something that any brand offers in its way of doing business that makes it different from its competition. As mentioned above, USPs are also known as Unique Selling Points, and through this medium, business tell their customers what is unique about them, their brand, and why shall the customers invest in the brand. You can also say that through USPs, you are answering questions that your customers might have, questions such as –
- Are the rates of your product or service affordable?
- Do you offer products or services of higher quality?
- Do you provide any additional services that none of your competitors in your particular niche are able to provide?
- How is your customer support different from the one that your competition offers, and how much do you rank on customer satisfaction?
Hence, we can conclude that the main questions that you would be answering through your USPs are what makes your product worth investing in, what makes your product valuable, and how are your products superior to the ones that are being sold by everyone else in the market.
Why do Jewelry Brands need Unique Selling Points?
As it might happen in the case of any business or industry, your customers could prefer other jewelry brands over you. This is why, you definitely need something in order to convince them that your jewelry brand offers something that other jewelry brands don’t. For instance, if you manufacture wholesale 925 sterling silver jewelry and you are sure that your competitors don’t deal in wholesale, you could use a USP that goes like – wholesale sterling silver jewelry manufacturer, or wholesale sterling silver jewelry supplier. This would, in a way, attract more customers to your jewelry brand since wholesale silver jewelry would not be sold by other jewelry brands around you. Some of the benefits every good USP has are as follows:
- Clear Differentiation:
The world we live in is a world where competition never stops. Brands need to adapt to the competition they are facing and do their very best. This is why your jewelry brand needs a clear differentiation from other jewelry brands, so you can expand your customer base. As we have written above, if you are located in India and you specialize in wholesale gemstone jewelry, as a manufacturer or supplier, you could use a USP like “the best wholesale gemstone jewelry manufacturer and supplier in India.”
- Increased Sales:
If you provide USPs as specific points in your jewelry brand so as to target your prospective audience, you would be surprised that your sales have also increased. If you are able to fine-tune your USPs with people’s needs and demands, they will definitely invest in your brand and hence your jewelry brand will report an increase in revenue.
- Keeping and Retaining Your Loyal Customers:
By promoting your strong USPs and adjusting those USPs whenever necessary, you will be able to keep and retain your existing customers and turn them into loyal fans. This is because with time, people who have previously bought from your jewelry brand might forget it, or perhaps with a change in their demands, they would not keep up with you. By adjusting and promoting your USPs, you will definitely be able to keep and retain your loyal customers.
- Streamlined Selling:
With the help of your USPs, you will be able to create a strong and positive product identity which will be quite significant for your business. Using these USPs, you will be able to highlight the strong and unique points of your jewelry brand, thus allowing you to communicate with a specific audience. You would also be able to communicate the needs of this highly specific audience with the help of your USPs. This allows you to make a streamlined strategy for selling your products, and it will act as a milestone, guaranteeing your brand’s success.
We hope that you have concluded why you need to communicate your USPs to your audience clearly and compellingly. With the help of your USPs, your customers will definitely understand what your brand can offer them, and how it suits their needs and wants.
How Do You Find Your USPs If You Have A Jewelry Brand?
If your jewelry brand is new and you have just established your jewelry brand, then you need to follow the following steps so as to understand what makes your business different and unique.
- First and foremost, try to know what audience you are targeting and what kind of jewelry would they like to wear. You also need to know whether your jewelry meets any specific needs of your customers, and if yes, then how can these specific needs be used in creating your USP?
- You should also try explaining to your audience regarding how your products are literally the best solution for their problems, and how your jewelry brands solve their problems.
- Next, you should make a list of the most distinctive and peculiar benefits your customer gets by purchasing your products and propagate them to your audience in a creative and compelling way.
- Lastly, highlight the vision and mission statement of your brand, thus enabling your customers to believe that you will fulfill the promises your jewelry brand makes.
USP Examples: Some Of The Best USPs Of Rananjay Exports
Rananjay Exports is one of the best wholesale gemstone jewelry brands in India. We have numerous USPs from which you can take inspiration. For instance, our artisans provide great finishing of stones as well as great finishing of jewelry. Our artisans are experts at what they do. Since, as a company, we have been working in the wholesale gemstone jewelry manufacturing industry for the past 20+ years, we have built a great team and we hire only experts. We deal in a large array of gemstones, 250+ to be precise, and all of these gemstones are ethically sourced and natural. When it comes to the quality of stones we use in making our jewelry, we use only AA and AAA-grade stones. Lastly, everything – from stone cutting and stone assortment to CAD designing and stone setting is done in-house, which is why we can satisfy any of the requirements of our clients.
The above are the USPs of Rananjay Exports. As a jewelry brand, you need to find your own unique set of USPs that fit in with your brand. If you are a jewelry brand, looking for wholesale gemstone jewelry, or sterling silver jewelry, then you can browse the website of Rananjay Exports. They are India’s top wholesale gemstone jewelry suppliers, and they deal in wholesale gemstone jewelry.
