Approach To Select the Best Place For Custom Jewelry In India Approach To Select the Best Place For Custom Jewelry In India


All jewelry aficionados and jewelry enthusiasts know that custom jewelry is one of the biggest trends in the retail jewelry domain at the moment. Many people all around the globe have been switching from mass-produced jewelry, such as casting jewelry and designer jewelry to more personalized forms of jewelry, such as handmade jewelry and custom jewelry (which is also known as customized jewelry or custom-made jewelry). This is why many jewelry retailers are leaning toward custom jewelry and if you are a jewelry retailer or a chain store, you can expect your customer base to expand in the upcoming years.

Custom-Made Jewelry

Custom Made Jewelry Custom Made Jewelry

The recognition and popularity of custom jewelry is flourishing not only in the USA and the European markets but also in India, mainly because custom-made jewelry allows the customer to create his or her own unique shopping experience. When you go out to purchase custom-made jewelry, not only do you select the design and the setting in which gemstones are set, but you also select the type of gemstones, the grade of gemstones, and the precious metal used in the jewelry.

Whenever bespoke jewelry pieces are created that are completely unique and one-of-a-kind, and are made only for one type of person or occasion, it is known as custom-made jewelry or customized jewelry. When these jewelry pieces are mass-produced by a custom jewelry manufacturer, it becomes easy for you as a jewelry retailer to sell these designs preferred by the majority of buyers. So, in case you are looking to expand your jewelry business, we recommend you explore custom-made jewelry online.

Since most offline businesses are moving to digital platforms, and selling their jewelry on e-commerce stores such as Shopify, most of the jewelry retailers have to come up with new gemstone jewelry manufacturers, gemstone jewelry suppliers, and wholesale jewelry distributors to support and grow their businesses. Below are some of the ways you can decide which wholesale gemstone jewelry manufacturer you should select for your sterling silver jewelry distributor business.

Things to Remember About Custom-Made Jewelry Wholesalers

Things to Remember About Custom-Made Jewelry Wholesalers Things to Remember About Custom-Made Jewelry Wholesalers

It takes a lot of effort and planning to set up and establish a customized jewelry business. You need patience to accumulate a steady influx of customers, and there is always some risk involved. You need to consider a number of factors before you select an online platform from which you can buy custom-made jewelry in bulk. Look at some of the points below before you end up choosing a custom jewelry platform:

    • For finding a Custom Jewelry Maker: This is step no. 1 with which you need to begin. In this step, you need to perform thorough research about the options available to you. You need to find out the countries that are leading exporters of custom-made jewelry and shortlist the ones you find genuine and authentic. Lastly, you need to close the buyers who are approachable and have an established business on terms and conditions favorable to both of you.
    • For selecting a platform for Custom Jewelry: When you select a seller for custom jewelry, the most important thing that you need to pay attention to is the design of the jewelry. In the jewelry industry, you will find customers flocking to the retailer who has the most exceptional and unique jewelry designs, like something that they have never seen before. Do not forget that here, communication and customer satisfaction are the two essential pillars of the business too. Lastly, remember to select a quality seller in case you are dealing with a number of wholesalers.

Things to Search For in a Custom Jewelry Wholesale Business

Things to Search For in a Custom Jewelry Wholesale Business Things to Search For in a Custom Jewelry Wholesale Business

All famous silver exporters are trying to find ways to expand their business by selling their jewelry at sale and by giving you huge discounts. With time, they are also amping up their social media presence. But while searching and selecting a jewelry wholesaler, you must be very careful, and go with a seller who doesn’t compromise on his quality. Here are some of the ways you can easily find if your seller is the right one for you:

1. Custom Jewelry Design:

The creativity that you will find in custom-made jewelry will be extraordinary, and you will find none other jewelry than custom jewelry that will be infused with artistry. The creativity and artistry of custom jewelry is the reason why a lot many customers will flock towards this niche in the silver jewelry wholesale market. The first thing you should see is the manufacturing process of the custom jewelry and whether the jewelry is truly authentic, as it is claimed. Put your main focus on the product and sort out the other details later on. The next step is the design. Unique and personalized design is what customers look for while buying custom-made jewelry. No doubt, the platform might have experienced artisans and jewelers, but each piece’s design should be nothing less than perfect as you buy the jewelry.

2. Customer Service and Customer Satisfaction:

Never compromise on customer service and customer satisfaction over convenience and cheaper prices. The best custom jewelry platform will be the one that offers quick delivery and easy returns. The best thing you can have is 24X7 customer service because you don’t need to undergo the hassle of waiting to contact your wholesaler whenever you encounter a problem.

3. Established Business:

If you are a well-established jewelry businessman, you must have learned from your experience that you can never trust a new player in the game of wholesale gemstone jewelry. This is why it's necessary to go for a platform that has sufficient experience when it comes to custom jewelry, especially when you are just about to start your own online jewelry venture. Experimenting with sellers who have no experience whatsoever can cost you a lot in the long run. This is why it is best to go for a wholesale sterling silver jewelry manufacturer who knows the custom-made jewelry market well enough.

4. Variety of Options:

You might want to limit your sales in the beginning and niche down, but as you grow, you will need a wholesale gemstone jewelry platform that deals in a wide range of gemstones and jewelry designs. You will also need the jewelry to be available in multiple metals such as gold and sterling silver, and also in different vermeils such as rose gold, yellow gold, etc. The more options you have, the better, because it will allow you to curate your custom jewelry collection in a much better way, all while benefiting your customers through a wide range of choices.


We hope that you gained clarity on your approach to selecting the best place for custom jewelry in India. Are you a jewelry retailer, looking to find the best custom-made jewelry maker for your venture? If yes, then visit the website of Rananjay Exports – India’s most renowned wholesale gemstone jewelry manufacturer and supplier. Rananjay Exports has been in the business of wholesale gemstone jewelry and sterling silver jewelry for the past 20+ years, selling its jewelry in 250+ natural and ethically sourced gemstones. So, rather than waiting, browse through the website of Rananjay Exports and order the jewelry that would take your retail business to new heights.